1. The Chinese short video platform Douyin, known as TikTok overseas, has achieved remarkable success globally, with over 100 million monthly active users in more than 150 countries.
2. According to a report by Sensor Tower, the combined downloads of Douyin and TikTok on the Apple App Store reached 45.8 million, making it the highest-downloaded iOS app worldwide.
3. Data from App Annie indicates that TikTok, the overseas version of Douyin, has topped the App Store and Google Play charts in countries such as Japan, Thailand, Indonesia, and Vietnam.
4. One key reason for Douyin's success abroad is the strong cultural and regional attributes of content or social products. In the era of globalization, Western culture, particularly American exports, has dominated. We've seen products like , Twitter, and Instagram gain widespread popularity globally.
5. Douyin might be the first content/social product to successfully export from China to other regions. Despite its strong instrumental nature (such as short video editing technology), this has not affected its global popularity.
下载本文
